When your story’s clear, everything shifts
Supercharge Your Story
Pilot Group Online Course
A live 4-week group course for purpose-led founders ready to turn brand confusion into clarity – and craft a story that connects.
You’ve built something meaningful. But explaining what you do in a way that lands? That’s the hard part.
This course is for you if:
Your message feels vague, overcomplicated or generic
You’re a purpose-led founder struggling to articulate who you are, what you do and what you stand for
You’re looking for a way to get the word out and become the one in your sector to change everything?
Course Info
Starts: Tuesday 24 June
Max: 8 founders
Pilot Price: £495
1:1 Upgrade: +£295
If the price is a stretch, let’s chat – I want this to be accessible to early-stage founders doing meaningful work.
This isn’t another fluffy brand course
It’s a four-week, pilot programme to help you uncover the soul of your business, put your purpose into words, and create messaging that truly connects.
Designed especially for early-stage and cash-strapped founders who need clarity – fast.
✨ This is the first time I’ve run Supercharge Your Story as a group course – and I’m keeping it small so you get real support, not a generic learning experience.
This is a chance to shape something new, get direct guidance from me, and come away with the core brand messaging you need to move forward with clarity and confidence.
You’re here because something’s shifting.
You’ve grown your business on purpose, passion and word of mouth. But now you’re ready to take the next leap – and your story hasn’t caught up.
You’ve tried writing copy. You’ve tried using AI. You’ve even looked at working with an agency – but nothing quite lands. It all sounds like someone else.
You’re in the Space Between stories.
You know what you stand for. You just don’t know how to say it in a way that moves people.
That’s where Supercharge Your Story comes in.
Weekly Breakdown
What’s Included:
Weekly video lesson + written exercises
4 x 60-minute group calls
Personalised messaging in Week 4
Week 0: Intro: The Power Of Story
Want to know what the difference is between brand storytelling vs having a Brand New Story®?
It’s all here.
Everything you need to prepare for our time together – a presentation from Rachel, plus an understanding of the Hollywood storytelling tool we will use as our guide.
Week 1: Find Your Purpose
People crave purpose. But so many purpose statements are written in business-speak, a language no-one understands or is inspired by.
It’s time to shape and articulate a clear purpose – one you share with your people,customers and partners.
Once you know your purpose it elevates your brand. Making you more attractive to existing and future employees and customers.
Week 2: The Main Cast
Isn’t it exhausting having to constantly big you and your business up to win new customers?
This week is a reset. You’ll come away thinking about you and your customers in a whole new light. Learning the secret of how to REALLY connect with them.
You’ll also have a written description of your ideal primary target audiences
Week 3: Explore The Existing Story
Empathy is a super-power!
When you learn to see your business through your customer’s eyes it makes it easier to connect with them.
This week you’ll step into your customer’s inner world and get a real understanding of how to create an instant connection with them.
Week 4: Story Read Through
Having sent Rachel your final assignment she will have transformed its output into messaging you can start to use straight away.
This final story readthrough session – is a chance to review any outstanding content – go through your messaging and give you some practical ideas for where you can start using it and how to do so.
Meet Rachel
Hello, I’m Rachel,
I’ve been immersed in stories since the mid 90’s when I was Deputy Editor for The Big Issue (South West). Since then I’ve written and worked in-house for Orange (UK and Worldwide), The Environment Agency and Ecotricity.
In 2017, I founded Brand New Story with a desire to help ‘conscious’ organisations create a compelling purpose-led story. One that brings clarity to express – who they are, what they stand for, what they offer, to whom and why.
A powerful story that aligns their people, creates an instant emotional connection with their customers, helps them to outshine their competitors, generate leads – and create a better world.
I will be your mentor throughout the Supercharge Your Story course and I can’t wait to get started.
The World Needs Your Story… and I’m here to help you create it.
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