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What is a Brand New Story?

Your story is a document that sits centrally in your organisation and contains all the words and messaging your people need to bring your organisation to life and create an instant emotional connection with your customers.

You know how, when a film is being made, everyone involved in making it reads the script first? The director, producers, cast, crew… everyone? It's the same with your story.

Essentially it’s a communications tool that represents the heart and soul of your organisation – it tells people why you exist, what you stand for, who your customers are, why they need you, how you can connect with them and how they can connect with you.

Creating your Brand New Story® is something we do with you, not for you. Because only you truly know your story.

You’ll come away with your purpose, values, vision, identity, tone of voice and a ton of personalised messaging to help you create an instant emotional connection with your people and customers.

Once you have your story, we can also support you to share it internally and tell it externally.

Find out more

Purpose + Words + Visuals = Connection

The sole purpose of your story is to create connection between your people and customers.

Until now, we’ve taken a design-first approach to brand.

It’s been this way for the best part of a century – but the digital age calls for a new approach.

Right now, there’s a missing piece of work to be done before you get anywhere near a designer.

Think about it, what’s the first thing we do when we want to create or refresh our brand?

We jump straight to the visuals. Create or refresh our logo and other brand assets. 

Our designer carries out some simple ‘brand identity’ work to get their brief. Only a fraction of which is useful to us in terms of creating content that will generate leads.

But this isn’t a dig at designers.

Visuals are their superpower and they’re important.

But imagine if you had a document to hand them – and everyone else in your organisation – who needs your story to do their job?

  • “Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story® neither of these opportunities would have come to fruition.”

    – Rob Malin, When in Rome Wine

  • “Creating our Brand New Story® was like crafting a fine scotch — removing the impurities and accentuating the flavours we value. It crystallised everything in my head I hadn't been able to get down on paper.”
    — Glendon, Bonza Plant-Based Dog Food

  • “Brand New Story is ideal for leaders who desperately want their people to feel ‘part’ of their company, and not just working for it.

    “It’s a crazily disarming way of getting your story straight and finding a way to share it with your people and customers.”
    — Paul Holbrook, Diary Detox

  • “We worked with Brand New Story® to create our Foundation Story – which we pitched to the rest of the company, who absolutely loved it.”

    – Adam Campbell, Hapstar

  • “I submitted my first grant application since creating our Brand New Story® and we were successful in receiving a major grant. I can see how changing (or pivoting) our story to have more clarity about our purpose, and less 'noise' about our activity was vital.”
    – Beth Alden, New Brewery Arts

  • “The clarity our Brand New Story® has provided enabled me to apply for a £1.5million grant to progress our work.”
    — Tamsyn Harrod-Beck, Founder, Boomcircle

  • “I want to thank you for our first Brand New Story® session – it's already helping me to write a fundraising application. Knowing our purpose has given me the words. So thankful for this work already.”

    — Karen Stenning, CEO Spirited Futures

  • “Rachel was great at helping us realise our founders — the entrepreneurs we support — are the heroes of our story, not us. Discovering our brand archetype has also been really powerful for us an organisation”
    — Deryl Thatcher, Head of Partnerships, Hatch Enterprise

  • “I already had a great idea but I didn't know how great it was until I worked with Rachel. Brand New Story® supported me when I was lost and uncertain and gave me the confidence to go ahead with my idea and the clarity to know what I’m doing and who I’m doing it for.”
    – Annabel Ross, Messages From The Wild

  • “Brilliant for helping me articulate what I do and why – left me able to connect with people in a much simpler and more effective way.

    “The journey I embarked on to create my story was exhilarating. I enjoyed many unexpected insights. Rachel was a good navigator and helped me overcome some longstanding and challenging roadblocks. The result? I now have a clear story to tell.”
    – Barrie Wyatt, Consultant & Trustee