Once upon a time a new business was struggling to stand out from the crowd…

After working as a journalist, writer and editor for The Big Issue, the Environment Agency and Ecotricity, Rachel Savage quit the nine to five…

… and her story took a completely new path.

After writing her first website, she was horrified to realise she looked and sounded like every other ‘copywriter’ out there. What she’d created was so… boring!

She needed to find a way to stand out and inject some purpose into things. When she stumbled across the phrase ‘brand storytelling’ she instantly knew this was what she wanted to do. 

The only trouble was, she didn’t know what a brand story was. 

In Rachel’s head, every single brand in the world has a brand story – a single document that contains all the messaging and words of that brand – so she set off in search of one.

She read voraciously, watched online webinars and attended in-person talks (sound familiar?). Two years into her search, she secured a place on the only brand storytelling course in the UK. 

She left it more confused than ever. Reluctantly she called off her search. She had failed in her quest. 

A week later the penny dropped… this mythical ‘brand story’ she’d been searching for didn’t exist. 

So she created it and Brand New Story® was born.  

She’d finally found a way to capture the personality and essence of a heart-led brand – one that embraces all its passion and expertise into the written word.

Not long after, she met a guy with a ton of blank wine boxes. He planned to fill them with beautiful Italian craft wine and bring them to the UK. He had no idea what to call his fledgling company.

Rachel took him through the revolutionary Brand New Story® process. Within 18 months ‘When in Rome’ was the first box wine to ever grace the shelves of Harvey Nichols. Waitrose also came knocking and now you’ll find them across their UK stores and Sainsbury’s too. All made possible by their Brand New Story®.

Want to know how we could replicate this for you?

Your story begins?

The blue pill represents your existing story. The red pill represents your Brand New Story®. If you take the blue pill everything stays the same. How does that make you feel? 

Now, what if you take the red pill and choose to create your Brand New Story®. How would it feel to take the leap and evolve your organisation into a fully purpose-led brand?

If the red pill excites you and you want to take the first step towards your Brand New Story®, let’s chat. 

  • “Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story® neither of these opportunities would have come to fruition.”

    – Rob Malin, When in Rome Wine

  • “Creating our Brand New Story was like crafting a fine scotch — removing the impurities and accentuating the flavours we value. It crystallised everything in my head I hadn't been able to get down on paper.”

    — Glendon, Bonza Plant-Based Dog Food

  • “It took my attention away from what I was trying to say and put me inside the mind of someone who needed me. This was powerful. When I received my Brand New Story, I finally found what I had been searching for.”

    — Paul Holbrook, Diary Detox

  • “I submitted our first grant application since creating our Brand New Story and we were successful in receiving a major grant. Pivoting our story to have more clarity about our purpose, and less 'noise' about our activity was vital.”

    — Beth Alden, New Brewery Arts