Want to bring your investments to life?

The world needs their story!

Do your founders still tell the same founding story they started out with? A story that needs to evolve as their company expands.

Has all that great content, that attracted you to an investment in the first place, become a bit boring and salesy now they’ve started to grow?

Wish you had a way to capture all your founders’ passion, knowledge and expertise – and transplant it into the heads and hearts of their team (and customers)?

Do your founders harness the power of their story?

Once the funding cheque clears, most founders head straight to the nearest creative agency for a brand refresh – they may even update their website.

But first those creatives will need a brief. Some basic ‘brand identity’ work to help them understand who the company is: its purpose, mission, values, products and services etc.

And this is where the problem starts. Because designers are visual people. Design is their superpower. 

But the heart and soul of a brand resides in its words. 

Right now, there’s a missing piece of work to be done before any of your investments get near their creative agency. 

They need to figure out their story.

The world of branding needs to evolve…

From being design-led to heart-led via your Brand New Story®.

What’s their story?

As an investor you can spot a company's story before most people. But not everybody’s like you. Imagine if you could get them to see what you see.

That’s what Brand New Story® does… and more.

Creating a Brand New Story® keeps your investment safe. It helps your founders and their teams to create an instant emotional connection with people. 

Want to know more? Let’s chat about the role purpose-led story creation can play in helping your investments to outshine the competition to become market leaders.

  • “Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story® neither of these opportunities would have come to fruition.”

    – Rob Malin, When in Rome Wine

  • “Creating our Brand New Story was like crafting a fine scotch — removing the impurities and accentuating the flavours we value. It crystallised everything in my head I hadn't been able to get down on paper.”

    — Glendon, Bonza Plant-Based Dog Food

  • “It took my attention away from what I was trying to say and put me inside the mind of someone who needed me. This was powerful. When I received my Brand New Story, I finally found what I had been searching for.”

    — Paul Holbrook, Diary Detox

Let’s talk.

Every single organisation in the world has a Brand New Story waiting to be told. Changing the world will require the evolution of millions of broken stories – and businesses, just like yours, have an important role to play. Want to be on the right side of history?

Let’s have a conversation about it!