Recently funded and growing? Wish you had a way to capture all your knowledge, passion and expertise and transplant it in the heads and hearts of your team?

Do you know what your story is? Or do you struggle to tell it in a way that creates an instant emotional connection with people – and outshines the competition?

Did you already work on your brand strategy but it didn’t really hit the spot?

  • “Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story® neither of these opportunities would have come to fruition.”

    – Rob Malin, When in Rome Wine

  • “Creating our Brand New Story was like crafting a fine scotch — removing the impurities and accentuating the flavours we value. It crystallised everything in my head I hadn't been able to get down on paper.”

    — Glendon, Bonza Plant-Based Dog Food

  • “It took my attention away from what I was trying to say and put me inside the mind of someone who needed me. This was powerful. When I received my Brand New Story, I finally found what I had been searching for.”

    — Paul Holbrook, Diary Detox

  • “We worked with Rachel to create our story fundamentals – which we pitched to the rest of the company, who absolutely loved it. We have already seen a positive change in our sales outreach and marketing message response rates.”

    – Adam Campbell, Hapstar

  • “Our first Brand New Story session has already helped me write a fundraising application. Knowing our purpose has given me the words. So thankful for this work already."

    — Karen Stenning, Spirited Futures

Your story is your organisation’s most powerful asset.

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The reason why so many founders find it hard to articulate their organisation’s greatness is because they start with what their brand will look like.

We say, it’s time to ditch the design led approach in favour of the words you’ll use, aka your story. 

Stories are powerful. 

As your organisation grows, your brand needs to stand on its own two feet. You can’t continue to rely on your founding story.

You need to step into a bigger story – with a shared purpose – a story that represents the heart and soul of your brand that creates an instant emotional connection with your people and customers.

The world of branding needs to evolve…

From being design-led to heart-led via your Brand New Story®.

What’s your story?

Get all the information about your brand out of your head and onto the page.

A story your customer is the hero of – not you, or your brand.

Create Your Story

Each story is created over the course of three modules and you’ll come away with a live story document.

Share Your Story

Align everyone in your company and have them telling the same story about you from the word go.

Tell Your Story

It's not enough to know your story. You need to be able to tell it powerfully – and we’re here to support you.

Your story begins?

The blue pill represents your existing story. The red pill represents your Brand New Story®. If you take the blue pill everything stays the same. How does that make you feel? 

Now, what if you take the red pill and choose to create your Brand New Story®. How would it feel to take the leap and evolve your organisation into a fully purpose-led brand?

If the red pill excites you and you want to take the first step towards your Brand New Story®, let’s chat. 

Let’s talk.

Every single organisation in the world has a Brand New Story waiting to be told. Changing the world will require the evolution of millions of broken stories – and businesses, just like yours, have an important role to play. Want to be on the right side of history?

Let’s have a conversation about it!

The latest from Brand New Story®…

What the hell is a brand story anway?

Listen to Rachel speak about brand story creation and why it’s so important. You may need to scroll down to Episode 16.

The evolution of brand storytelling…

People have always told stories, businesses too. Let’s take a look at how storytelling has evolved through the eyes of the coffee drinker.

The world really does need your story

Your story will help you make an instant emotional connection with your people and customers – and, if you’ll let it, change the world.