Businesses have always told stories; it’s nothing new. It’s what we do with those stories that’s evolving. Let’s take a look at the evolution of brand storytelling through the eyes of the coffee drinker.

Crafting a purpose is the very first thing I do with all my clients as part of the ‘Create Your Story’ process. The end result of which is a Brand New Story for their organisation.

The traditional approach to creating a brand rarely includes creating an actual story. Most folk will work to pull a story together for their client or organisation in some shape or form. But rarely is it executed to the level it needs to be.

It just goes to show, when an employees' purpose is aligned with the business they work in it's a truly beautiful and powerful thing.

Last month, Netmums hit the headlines again. This time, some big name brands weren’t happy because their ads were appearing next to forum posts containing ‘offensive’ and ‘foul’ language. This got me thinking. What kind of language should a business use or not use (or even be associated with)?