Your story is your revolution

Are you here to make a difference?

Is your company growing quickly? It’s time to step into a bigger story of who you are and the impact you want to make in the world?

Have you recently evolved? Launched a new strategy, become BCorp certified or similar. But to the outside world, you still look and sound the same.

Or maybe you’re going round and round in circles trying to unlock the story behind your brand? Even though, in your head, it’s fairly simple, you and your team struggle to tell (and write) it with confidence.

What’s the problem?

Most organisations tend to skip the story part when they create a new brand or refreshing their existing one. They rush into the design, thinking it’ll make them stand out.

But without the right words and the ability to connect with people… they just blend in with everyone else.

Same look. Same language. Same tired clichés

If you don't take the time to really capture your story, you just become another voice adding to the noise.

What needs to change?

If you…

– don’t take the time to create your story
– don’t tell your story cleverly
– keep doing what you’re already doing

Someone else will come along, tell a better story, capture your customer’s attention and leave you behind.

A good story draws people in. It mesmerises. It connects. It creates movements.

When you think about it, the missing piece of the puzzle is obvious.

You need to capture your story first. A story way too important to hand over to an external agency. Because only you and your people truly know your story. And we’re here to create it with you, not for you!

What’s the answer?

Your Brand New Story® is a live document that sits centrally in your organisation. It contains all the words and messaging you and your people need to bring your organisation and its story to life.

Essentially it’s a communications tool that represents the heart and soul of your organisation – it tells people why you exist, what you stand for, who your customers are, why they need you, how you can connect with them and how they can connect with you.

Everything you need to align your team and put your customer where they truly belong: at the heart of your story.

Your Brand New Story® isn’t just a marketing tool. It’s your blueprint for connection, culture and growth.

How it works.

Creating your Brand New Story® is something we do with you, not for you. Because only you and your people truly know your story.

You’ll come away with your purpose, values, founding story, outline of your ideal clients, straplines, brand gift, vision, identity, tone of voice and a ton of personalised messaging to help you create an instant emotional connection with your people and customers.

Once you have your story, we also support you to share it internally and tell it externally.

Let’s begin your next chapter…

The latest from Brand New Story…

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Looking for fresh insights into storytelling, brand strategy and how to make a real connection with the people that matter most to your organisation?

Calling all founders

Supercharge Your Story is a pilot group online course running for four weeks, for eight purpose led founders, this June/July. Book your seat before they go.

Stand Up For The Story

Stand Up For The Story podcast shines a light on those pioneers, risk-takers and visionary leaders transforming their industries through the power of purpose-led story.

Let’s talk.

Every single organisation in the world has a Brand New Story® waiting to be told. Even yours.

Are you ready to take the leap and see how your story can change the way you connect with your team and customers – and shape a better world?

If you’d like to find out more, please book a call with me. I’d love to meet you and see how we can help you to articulate your greatness with ease.

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  • “Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story® neither of these opportunities would have come to fruition.”

    Rob Malin, When in Rome Wine

  • “Creating our Brand New Story® was like crafting a fine scotch — removing the impurities and accentuating the flavours we value. It crystallised everything in my head I hadn't been able to get down on paper.”
    Glendon, Bonza Plant-Based Dog Food

  • “It took my attention away from what I was trying to say and put me inside the mind of someone who needed me. This was powerful. When I received my Brand New Story®, I finally found what I had been searching for.”
    Paul Holbrook, Diary Detox

  • “I submitted my first grant application since creating our Brand New Story® and we were successful in receiving a major grant. I can see how changing (or pivoting) our story to have more clarity about our purpose, and less 'noise' about our activity was vital.”
    Beth Alden, New Brewery Arts

  • “The clarity our Brand New Story® has provided enabled me to apply for a £1.5million grant to progress our work.”
    Tamsyn Harrod-Beck, Boomcircle

  • “I want to thank you for our first Brand New Story® session – it's already helping me to write a fundraising application. Knowing our purpose has given me the words. So thankful for this work already.”

    Karen Stenning, Wild Purpose

  • “Rachel was great at helping us realise our founders — the entrepreneurs we support — are the heroes of our story, not us. Discovering our brand archetype has also been really powerful for us an organisation”
    — Deryl Thatcher, Head of Partnerships, Hatch Enterprise

Let’s evolve the story of business as usual…

From one of corporate greed, environmental destruction and inequality. To a Brand New Story® of purpose-led brands who transform the status quo, empower their customers, excite their people – and inspire everyone who comes into contact with them to restore this beautiful planet we call home.