Want to articulate your greatness?

Create Your Brand New Story®
Group Course 

This 11-week course is designed to help you create a purpose-led story for your business.

You will come away with your Brand New Story® – a document that sits centrally in your organisation – and contains all the words and messaging your team needs to tell your story and make an instant emotional connection with your people and customers.

The first Create Your Brand New Story® course will run from Tuesday 1 October as a small cohort with an introductory price of £1,500. You’ll be joining a group of like-minded folks to learn an exciting new approach to communications – for humans living in the digital age.

Payment plans available – good writing skills essential.

Are you a founder, in-house marketeer, comms person or content creator – who’s interested in how your story can help you to share your vision with the world and connect with people on a much deeper level? This course is for you if:

  • You’re a purpose-led organisation whose real story isn’t being told

  • You’ve evolved from a traditional organisation into a purpose-led one – become BCorp registered or similar – and need to start telling this new story about yourselves

  • You struggle to create clear messaging and content that creates an instant emotional connection with people and just as important, converts.

Once you have completed your story you will:

  • Enjoy clarity around your purpose and values

  • Have a unique body of messaging – a document that sits centrally and is designed to create an instant emotional connection with your people and customers

  • Align everyone in your organisation and have them telling the same story about you from the word go

  • Enjoy differentiation and outshine your competitors your customers will no longer have to choose between a bunch of brands who all look and sound the same.

Course Overview

Create Your Brand New Story® is a 10-module course, with assignments for each module. The amount of time you will need to spend on each assignment varies, depending on how quickly you work. Most should take around take one hour. The longest may take a few hours.

Week 0: Introduction & Prep

Learn the difference between brand storytelling vs having a brand story, how we will use the hero’s journey and get prepped.

Weeks 1-2: Start From The Heart

Your purpose-led story starts by defining the heart and soul of your company: Module 1: Craft Your Purpose and Module 2: Define Your Values.

Weeks 3-5: The Main Cast

Modules 3-5: Meet the main characters of your story and come away with a set of messages you can use to connect with them in their world.

Week 6-8: Shape The Conversation

Modules 6-7: When your hero meets their mentor it’s time for you to get everything about your brand out of your head and into the written word

Week 9: Story Vision Quest

Module 8: Step into the future and explore your new story out there in the world. Plus, revisit and refine your purpose and values.

Weeks 10-11: Build Your Story

Module 9: Now all the hard work is done, you’ll receive your Brand New Story® Template – along with instructions of how to pull everything together.

What others say…

  • When in Rome Wine

    Rob Malin, Founder

    "Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story neither of these opportunities would have come to fruition"

  • Bonza Plant Based Dog Food

    Glendon Lloyd, Founder

    "Creating our Brand New Story was like crafting a fine scotch – removing the impurities and accentuating the flavours we value.

    “It crystallised everything in my head I hadn't been able to get down on paper"

  • Diary Detox

    Paul Holbrook, MD

    “It took my attention away from what I was trying to say and put me inside the mind of someone who needed me. This was powerful.

    “When I received my Brand New Story I finally found what I’d been searching for”

  • New Brewery Arts

    Beth Alden, CEO

    “We submitted our first grant application since creating our Brand New Story and were successful in receiving a major grant.

    “Changing (or pivoting) our story to have more clarity around our purpose and less noise around our activity was vital”

  • Boomcircle

    Tamsin Beck, Founder

    “The clarity our Brand New Story provided enabled me to apply for a £1.5 million grant to progress our work”

  • Spirited Futures

    Karen Stenning, CEO

    “Our first Brand New Story session helped me to write a fundraising application. Knowing our purpose has given me the words. So thankful for this work already”

  • Messages From The Wild

    Annabel Ross

    "As a sole founder of my company, Brand New Story supported me in getting off the ground when I was lost and uncertain.

    ”I now have the confidence to go ahead with my idea – I know what it is I am doing and who I am doing it for.

    ”I already had a great idea but I didn't know how great it was until I worked with Brand New Story"

Picture of Rachel Savage in black and white

Meet Rachel

Hello, I’m Rachel,

I’ve been immersed in stories since the mid 90’s when I was Deputy Editor for The Big Issue (South West). Since then I’ve written and worked in-house for Orange (UK and Worldwide), The Environment Agency and Ecotricity. 

In 2017, I founded Brand New Story with a desire to help ‘conscious’ organisations create a compelling purpose-led story. One that brings clarity to express – who they are, what they offer, to whom and why. 

A powerful story that aligns their people, creates an instant emotional connection with their customers, helps them to outshine their competitors, generate leads – and create a better world.

I will be your mentor throughout the Create Your Brand New Story Course and I can’t wait to get started.

The World Needs Your Story… and I’m here to help you create it.