An organisation's purpose and values should run from the top of its tree right through to its foundations. They form the heart and soul of a company and should drive EVERYTHING it does. Only then will people see and feel its authenticity on every level.

It's not always easy making decisions in business. But every single choice you make shapes your brand, its culture and the world we live in. For better or worse. Knowing and living your values makes hard decisions easier.

Are you struggling to attract young talent? Or has your latest staff survey been a wake-up call in terms of employee engagement? Have you ever considered that your failure to hire and retain amazing people is happening because they feel completely disconnected from your organisation and its purpose?

Having a powerful purpose could save you. Because the story your organisation chooses to evolve has the power to transform you into the unique, inspiring and successful business that the planet and everyone on it, needs you to be.