Stand Up For The Story
Brand New Story is on a mission to help brands find their lost stories before it’s too late. Our campaign is called #StandUpForTheStory and we need your help.
Look at most websites and you’ll be astonished by what you see.
Without knowing it, most brands remain oblivious to the fact that they’re unwittingly casting themselves as the hero of their own brand story.
When they do this it makes them:
X sound like everyone else
X alienate existing or potential customers
X become just another narcissistic voice in the ether.
When what they could be doing is:
★ dropping the BS (business speak) in favour of a unique tone of voice
★ instantly connecting with people on an emotional level
★ putting their customers at the heart of their story.
Simply nominate a brand of your choice. It doesn’t have to be yours, you can nominate a client or your favourite brand. We will choose one brand a week and creat a #StandUpForTheStory video for them.
Who will you nominate?
Our first nominee…
#1 Greene King
